Should your catalog end up in the visitor's bag, or on their phone?
By day two of any trade show, the visitor's bag is heavy. It holds catalogs from fifteen companies, and half of them go in the hotel bin that evening. The rest get culled at the airport when the suitcase will not close.
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What is an NFC catalog, and what happens when someone taps it?
Anyone who has worked a trade show booth knows the moment. A visitor is genuinely interested, asks for a catalog, and you say "let me WhatsApp it to you." Then a 60 MB PDF goes out, barely opens on their phone, and two days later it is buried somewhere in their downloads folder.
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Digital Catalog Strategies That Boost B2B Sales
The era of printed catalogs is over. Sending a PDF and saying "take a look, I'll follow up" doesn't work anymore — buyers won't even open it.
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Printed Catalog or Digital Catalog? Which One Is Right for Your Business?
We compare the differences between print and digital catalogs in terms of cost, updates, sales, trade show use, and customer experience.
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